Client work shown:
The Honest Kitchen
San Diego History Center (SDHC)
SDHC Bottled & Kegged
SDHC Ingenious! The World of Dr. Seuss
SDHC Tuna!
San Diego Zoo
Mr. Peabody's Burgers & Ale
Alliance
Babe Kombucha
Arnette
Arena Stage Next
Better Buzz Coffee
Deleo Clay Tile Californio
Deleo Clay Tile Marrakech
Woodland Home Company
Woodland Marketplace
Enroot Education Programs
Invivogen Gene Research
Jordny Real Estate
Maktaba Project
Santamaro
MINT Experience Retail
Juba Brazil Cafe

Client work shown:
WD-40
Deleo Clay Tile
The Honest Kitchen
Babe Kombucha
Sam’s Club Member’s Mark
Private Label Holiday Dog Treats
Gateway
Freedom Grill
AIGA

Client work shown:
YMCA
Deleo Clay Tile
The Honest Kitchen
Arena Stage
Road Runner Sports
Intel
Invivogen
Freedom Grill
Woods Lithographic
GoGorilla
San Diego Zoo

Deleo is a commercial clay and tile company that produces natural handcrafted clay roof tiles for major home builders throughout the Southwest region. Their brand stands for beauty, heritage, tradition, and global design. Deleo asked me to produce a host of sales and packaging materials to help promote their new product lines which featured Moroccan, Californian, and Old World influences. The promotional materials helped to reflect the brand ethos and although the visual details differed slightly, the overall story told through the design was impactful and fully representative of both the prestigious Deleo brand as well as the colorful influences behind the new product.

Promotional + Sales Materials: Hangtags, Stickers, Box Package, Brochure, Sales Sheet; Business Stationery

Awards:
Rockport Press award: Top 1000 Packaging Design
2014 Family Choice Awards: Best Natural Food Pet Company
Pet Food 2.0 Innovation Award for New and Improved Packaging

One of my earliest and longest-term clients, The Honest Kitchen, is a brand that I am so proud to have built from the ground up and helped to creatively shape into the multi-million dollar company it has now become. For over a decade, I helped to set the visual tone for a breadth of identity, packaging and collateral items that shaped the popular pet food brand, including:

Brand Identity + Logo; Iconography Set; Brand Guidelines; Collateral: Brochures (POS/POP), Tradeshow Booth Design; Merchandising Displays; Distributor Promotions (B2B, B2C); Wearables; Advertising; In-Store Displays; Product Packaging (Food Grade); Internal Communication Materials

Client work shown:
Arena Stage
Croutons
Jordny
Maktaba Project
Robebru